Analytics and Reporting

Know exactly what is working.

From dials to meetings booked, every number lives on one platform. Campaign KPIs, call and email reporting, and a real-time activity feed, updated as your team works.

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Campaign KPIs · Call and email reporting · Live activity timeline · Client logins included

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Campaign KPIs in one view
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Email metrics tracked
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Channels, one report
Live
Activity timeline
The reporting stack

Four views, one source of truth

Calling and email run on the same platform, so the numbers never need reconciling. Everything below comes from one place.

Campaign KPIs

Total contacts, calls, emails, meetings set, and conversion rate, rolled up per campaign so you see the whole funnel at a glance.

Call reporting

Dial sessions by count, duration, and contacts processed, plus a disposition breakdown for every SDR.

Email reporting

Send volume, open rate, click rate, and bounce rate, with full email history, click events, and deliverability signals.

Real-time activity

A live timeline of responses, cadences generated, emails sent, call analysis, opens, clicks, and calls made.

Campaign KPIs

The whole funnel, in one place.

Every campaign rolls up the metrics that matter, from the contacts you targeted all the way to the meetings you set. Why it matters: you see where the funnel leaks before a slow week turns into a slow quarter.

  • Total contacts targeted in the campaign
  • Calls made and emails sent across the cadence
  • Meetings set, the number that actually counts
  • Conversion rate from contacts to booked meetings
ContactsTargeted in this campaign
4,820
Calls and emailsActivity across the cadence
11,150
Meetings setThe outcome that counts
38
Conversion rateContacts to meetings, illustrative
7.9%
Per channel, in depth

Down to the dial and the click

Roll-ups tell you what happened. These views tell you why. Choose a tab to go deeper.

Dial sessions and dispositions, per SDR

Call reporting breaks down dial sessions by count, duration, and contacts processed, then shows a disposition breakdown for every rep. Why we are different: the numbers come straight from the dialer your team actually uses, not a separate tool you have to reconcile.

  • Dial sessions by count, duration, and contacts processed
  • Disposition breakdown for each SDR
  • Compare reps on real activity and outcomes
Dial sessionDuration and contacts processed
1h 12m
Calls in sessionPer SDR, illustrative
186
Disposition mixConnected, voicemail, meeting set
Real-time activity

Watch the engine run

Not an end-of-day export, a live feed. Responses, cadences generated, emails sent, call analysis, opens, clicks, and calls made, all streaming in as they happen.

  • Responses, routed the moment they land
  • Cadences generated for new contacts
  • Emails sent, with opens and clicks recorded
  • Call analysis returned after every connect
  • Calls made, logged to the timeline live

Why it matters: when the data is live, you coach on Tuesday instead of finding out on Friday.

15,742Total Events
9,214Emails Sent
214Responses
3,981Opens
38Meetings
127Tools Ran
New email openedAcme Robotics · Opens
New response receivedNorthwind Logistics · Responses
New Call Made By SDRGlobex Systems · SDR Calls
New link clickedAcme Robotics · Clicks
New call analysis completedInitech Cloud · Call Analysis
New cadence generatedUmbrella Health · Cadences
New email sentNorthwind Logistics · Emails Sent
New meeting bookedGlobex Systems · Meetings
One platform, one report

Calling and email, on the same page.

Most teams stitch a dialer report to an email tool and hope the totals line up. Here both channels run on one platform, so campaign KPIs and the activity timeline draw from a single source. Why we are different: there is nothing to reconcile.

  • Calls and emails roll up into the same campaign KPIs
  • One activity timeline interleaves both channels
  • Conversion rate spans the entire funnel, not one tool
  • Clients get logins to watch it all in real time
One sourceNo dialer-vs-email reconciliation
One timelineCalls and emails interleaved
Full-funnel rateContacts through to meetings set
Questions, answered

What teams ask about reporting

The short version is on the surface. Open any question to go deeper.

Each campaign rolls up the metrics that map to your funnel: total contacts, calls made, emails sent, meetings set, and the conversion rate between them. Instead of stitching together call logs and email exports, you get one view that shows where a campaign is winning and where it is leaking, so you can adjust targeting, messaging, or cadence before a slow week becomes a slow month.
Call reporting breaks down dial sessions by count, total duration, and the number of contacts processed, then shows a disposition breakdown for each SDR. That lets a sales leader compare reps on real activity and outcomes, not just gut feel, and spot who needs coaching on a specific disposition versus who is simply not getting enough dials in.
Email reporting covers send volume, open rate, click rate, and bounce rate, plus a complete email history and individual click events. Deliverability signals sit alongside those numbers so you can tell the difference between a message that is not landing and a message that is not resonating, two very different problems with very different fixes.
The activity timeline updates in real time as work happens. Responses, cadences generated, emails sent, call analysis, opens, clicks, and calls made stream in as a single chronological feed, so you are watching the program move rather than waiting for an end-of-day export. It is the difference between a photo and a live view of your outbound engine.
Yes. Campaign KPIs combine calls, emails, meetings set, and conversion rate in one place, and the activity timeline interleaves call and email events on a single feed. Because both channels run on the same platform, you never reconcile a dialer report against an email tool, the numbers come from one source.
Reporting is built into the same platform our US-based SDRs use every day, and clients receive logins so they can watch calls, emails, meetings, and conversion rates in real time. You are never waiting on a weekly slide deck to know how your program is doing.

See your pipeline, end to end.

Book a 30-minute strategy call and we will walk you through the reporting live, from the first dial to the meetings booked on your calendar.

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